Atlanta, Georgia— August 2012 — Speartek, a leading technology firm offering retailers effective e-commerce solutions, announced today new services to support Google Shopping. Google has started transitioning the current free Google Product Search system to a new paid initiative called “Google Shopping.” Google Shopping is designed to improve online shopping by allowing consumers to easily research and compare products, features and pricing with a direct connection to the merchant for purchases.
Google Shopping is a purely commercial model built on Product Listing Ads. Ranking will be based on a combination of relevance and bid price allowing merchants greater control over where products appear on Google. Google Shopping will require online retailers, especially those who sell apparel, to make complex changes to how their product information is submitted to Google. Retailers need to be aware of this new format and how it could potentially affect online ecommerce sales. Speartek will provide comprehensive guidance and support to simplify the conversion process.
“The new Google Shopping will create a major impact on retailers,” says Speartek CEO Derek Griffin. “As a leading provider, Speartek is dedicated to helping navigate the ever-changing e-commerce landscape and stands ready to assist merchants with transitioning to the new model.” Griffin continued, “We want to ensure our clients do not miss a beat in this rapidly evolving marketplace on Google.”
In an effort to help retailers shift to Google Shopping, Google is offering incentives including a 10% monthly credit through the end of the year for all merchants who create Product Listing Ads by August 15, 2012; and a $100 AdWords credit for existing merchants toward Product Listing Ads if requisite documentation is provided by August 15, 2012.
About Speartek: Founded in 1999, Speartek provides unparalleled design, e-commerce development, and hosting solutions to companies of all sizes. Speartek’s versatile applications empower businesses to update content, manage online stores, and create email-marketing campaigns with ease. The Speartek team includes application development experts, web design specialists, experienced project managers, and U.S. based customer support professionals. For more information on Speartek, please visit www.speartek.com.