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Facebook Offers

Facebook has been a great platform for businesses to gain exposure. With Facebook Offers, businesses can easily drive new consumers to their business page. In addition, the offers displayed on Facebook encourage people to engage with your business and share your page with others. Currently, Facebook Offers are free, and they are only available for […]






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Twitter has long offered a Promoted Tweets feature which allows advertisers to reach more people. The paid service has seen great growth. However, unlike other platforms, Twitter hasn’t had an advertising feature which allowed businesses to target specific groups, until recently. Last month Twitter rolled out a new enhancement of its Promoted Tweets feature called […]






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Over the past several weeks, Google has promoted a series of Hangouts on Air to help businesses understand the changes that are taking place with the transition to Google Shopping. We have gathered those videos for you in one location to help better understand what to expect with Google Shopping.

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Google Shopping

Speartek, a leading technology firm offering retailers effective e-commerce solutions, announced today new services to support Google Shopping. Google has started transitioning the current free Google Product Search system to a new paid initiative called “Google Shopping.”

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Goolge Shopping After Transition

Google has announced that they will transition the currently FREE Google Product Search being used by merchants to list their products on Google, into a commercial model built on the Product Listing Ads program. The new paid program will simply be called Google Shopping.











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Rock & Roll Hall of Fame Store

The newly launched and rebranded Rock and Roll Hall of Fame site and web store has been selected as Web Pick of the Week by Communication Arts. Working with a design spearheaded by The Barbarian Group, Speartek was able to implement the dynamic design into their already successful CMS powered web store.






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