On March 7, Facebook announced a design change to the News Feed. According to the Facebook Newsroom blog, the new version is designed to reduce clutter and focus more on stories from the people and pages users care about. The ultimate goal is to provide a more vibrant and colorful Facebook experience.
New feeds are also available. The new feeds are:
- All Friends – a feed that shows only the user’s friends;
- Photos – a feed with nothing but photos from friends and pages a user likes;
- Following – similar to the current “Pages Feed,” this displays all posts from the business pages and public figures the user is a fan of, in chronological order;
- Most Recent – a feed that will list the latest in the order it happened.
In addition to these changes, Facebook will now look the same on your phone, tablet and computer.
So what does this mean for your business? We are glad you asked. 🙂
There are several key points of which to be aware regarding your Facebook Business pages:
- Prior to the change, your brand has always appeared in a user’s News Feed mixed in with friends and groups; however, with the additional feeds users will now have a quick way to simply view what their friends are posting. This will basically give the user an option to opt out of seeing your content.
- Posting frequently will become a priority. In order to avoid getting lost in the mix of news feeds, you will need to make sure your content is available often. However, be careful not to post just to post. Quality is still key.
- Photos and Videos will become Facebook gold. Facebook is now placing an emphasis on visual content, such as pictures and videos, which provide brands the opportunity to get creative with their social media strategies. Keep in mind that your photos will not only show up in the Following feed, they will also be present in the Photos feed. High quality photos are a must.
- Previously, captions were scripted underneath a photo. Now, with the new design, captions will overlay images. All captions will need to be short and to the point to avoid distracting from the visual appeal of the photo.
- Cover images are a must. If a visitor likes your page it will show up in the newsfeed to their friends. The message will include your cover image and profile pic. This is a great opportunity to increase engagement with other users you may not have had contact with before.
- Facebook ads will be more prominent due to the disappearance of the left navigation. There is now more real estate for larger, prominent photos in all Facebook ads.
In conclusion, now is the time to “Go Visual.” The recurring theme behind the new-look is built around visual content. If you are using Facebook as a means to market to your buyers, it’s time to create and publish more visual content.
Visit https://www.facebook.com/about/newsfeed for more information on the new Facebook design.
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