Summer trade show season has officially kicked off, and it’s about to be a very busy time for a lot of you. We’ve put together some tips for making the most of your upcoming shows, especially when it comes to your website.
Tip #1: Put your web address on everything
Business cards, booth exhibits, marketing materials, catalogs…make sure all of these include your website address so that customers can easily find you — and place orders! — after the show.
Tip #2: Remind existing customers that your web site is open for business
Maximize your operational efficiency by reminding customers that they can place orders through your web site. Your web site is the most efficient way to take orders (especially if you have an ERP integration), so make sure customers know about it, are registered, and are using it.
Tip #3: Register customers on your web site when they visit your booth
Keep your web site’s user registration page pulled up on a laptop computer in your booth, and encourage new and existing customers to sit down with you to create an account. Make sure they write down your web address as well as their login information to encourage them to place orders online in the future. (Bonus tip: This is also a great time to gather email addresses for your newsletter!)
We hope you all have a great summer at the trade shows, and we look forward to seeing a lot of you there.
About Speartek: Founded in 1999, Speartek provides unparalleled design, e-commerce development, and hosting solutions to companies of all sizes. Speartek’s versatile applications empower businesses to update content, manage online stores, and create email-marketing campaigns with ease. The Speartek team includes application development experts, web design specialists, experienced project managers, and U.S. based customer support professionals. For more information on Speartek, please visit www.speartek.com.